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This bar graph shows the annual salary for Advertising Managers.
Data sourced from O*NET Online, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
This line chart shows the projected job growth over 10 years for Advertising Managers.
Projected Growth Rate in Job Openings by 2031: 7%
Data sourced from CareerOneStop, provided by the U.S. Department of Labor.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Becoming an advertising manager can be a fulfilling career path for those with a passion for creativity, strategy, and leadership. If you're interested in steering the promotional efforts of businesses and ensuring that advertising campaigns are both effective and innovative, here's a step-by-step guide to help you achieve your career goals.
Before setting your sights on becoming an advertising manager, it's crucial to understand what the role entails:
Most advertising manager positions require at least a bachelor's degree. Relevant fields of study include:
Consider degrees that offer courses in consumer behavior, market research, sales, graphic design, and media strategy.
Hands-on experience is key in this field. You can start building this experience in several ways:
To succeed as an advertising manager, hone the following skills:
While not always mandatory, certifications can enhance your credibility and knowledge base. Consider obtaining certifications such as:
Building a strong professional network can lead to opportunities and valuable insights. Engage in networking by:
The advertising world is ever-changing. Keep yourself informed about the latest trends by:
After gaining experience and demonstrating success in your role, consider advancing your career by:
Remember that each step you take towards becoming an advertising manager is an investment in your future career. With dedication, creativity, and strategic thinking, you can position yourself as a top candidate for advertising management roles.
To pursue a career as an Advertising Manager, you typically need:
Some employers might prefer candidates with a master's degree, particularly an MBA with a concentration in marketing.
Key skills for success as an Advertising Manager include:
Typically, you will need several years of experience in advertising, marketing, promotions, or sales. Experience often includes:
While not always necessary, certifications can be beneficial:
Responsibilities may vary but often include:
According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations.
Advertising Managers can find opportunities across various industries:
Yes, there are several specializations including:
With experience, you may advance to:
Absolutely, networking is crucial: